Why I Coach – My Story and Mission to Empower Men

For years, I struggled to understand what it means to truly be a man. I tried to live up to the expectations that society, family, and culture laid out, but none of those paths led to the fulfillment or clarity I wanted.

The Traditional Model: The belief that men should "suck it up," self-sacrifice, never show vulnerability, and suppress emotions—the "men don’t cry" mentality. I tried to live up to this but constantly burned out, neglected my own needs, and denied my emotions and others. I sacrificed my physical, mental, and emotional health, believing this was the only way to take care of my family. Despite doing everything "right" by traditional standards, this model left me feeling empty, unfulfilled, and disconnected.

The Ego-Driven Model: The "alpha" mentality, where a man’s worth is measured by his money, muscles, power, and sex appeal. I pursued this path too, thinking success and dominance would give me the confidence I lacked. But it only led to toxic behavior, disconnection, and, at its worst, a mentality that degraded the people around me.

The Genderless and Powerless Model: The opposite extreme, where being overly feminized, submissive, and politically correct was seen as the only way to be a "good man." I became a people-pleaser, shedding my masculine traits to fit in. I tried to be the "nice guy," believing this would make me more acceptable. Instead, I felt powerless, invisible, and lost—like I had abandoned my identity to please everyone else.

After years of trial and error, I realized none of these extremes worked. They left me feeling disconnected from my true self, and I knew I had to find a better way forward.

That’s when I created the ABCDE Model—a framework grounded in balance, authenticity, and strength. It’s not about fitting into predefined boxes or extremes. It’s about embracing the full spectrum of masculinity:

The ABCDE Model is built on five core principles:

• Assertiveness: Stand strong in your beliefs while respecting others.

• Balance: Integrate both strength and vulnerability to achieve a grounded, whole self.

• Confidence: Build inner confidence that doesn’t rely on external validation.

• Discipline: Cultivate the consistency and focus needed to pursue meaningful goals and stay aligned with your purpose.

• Empathy: Develop emotional intelligence to connect deeply with others and lead with compassion.

This model is the culmination of my journey, offering a grounded, empowered way for men to reclaim their true selves—without sacrificing their health, identity, or values.

Changing the World, One Man at a Time

My mission is simple: Change the world by first changing each man.

By guiding men to embrace the five core qualities of the ABCDE Model—Assertiveness, Balance, Confidence, Discipline, and Empathy—we can help them reconnect with their true power. When men are fully in balance and embody these qualities, they become the best version of themselves. This transformation not only changes their lives, but it reverberates through their families, communities, and beyond.

The world shifts when men show up as empowered, authentic, and balanced leaders. Together, we can make that happen, one man at a time.